Marketing Manager

Gordon Sinclair | Promotional Products Supplier

Department: Marketing    |  Reports To: Director of Sales and Marketing    |  Type: Full-Time

Gordon Sinclair is an established supplier in the promotional products industry, producing high-quality branded merchandise distributed through a national network of promotional products distributors. We design and supply items across apparel, bags, drinkware, and specialty goods — helping our distributor partners bring impactful brand programs to life for their end-buyer clients. Our team is fast-moving, collaborative, and passionate about what great product marketing can do for a brand.

About Us: At Gordon Sinclair, we are trusted makers of well-crafted and beautifully brandable merchandise for work, home, and all the moments in between. Our foundation is built on the following core values:

• Trustworthy: Our foundation is built on trust and integrity. We are reliable, honest, and committed to doing the right thing.
• One Team: Together, we achieve greatness. We celebrate our victories, learn from our losses, and support each other every step of the way. Our strength lies in our unity.
• Resourceful: We are proactive problem-solvers. We encourage continuous learning and adapt to challenges with innovative solutions, ensuring confidentiality and excellence for our employees and customers.
• Creative: Innovation is at our core. We bring creativity to our product decoration and customer service, always finding unique solutions to meet our customers' needs.
• Positive: We foster a positive environment by assuming good intentions, celebrating successes publicly, and providing constructive feedback privately. Respect for everyone is paramount.
• Accountable: We uphold the highest standards. We follow through on our commitments and set clear expectations, holding ourselves and each other accountable.

Build It. Own It. Finish It.
Gordon Sinclair | Promotional Products Supplier

This is not a “manage what exists” marketing role.
This is a build, shape, and elevate the entire function.

We’re looking for someone who thrives in autonomy — someone who doesn’t wait, doesn’t posture, and doesn’t need hand-holding. You see what needs to be built… and you build it — all the way through.

What This Role Really Is

You own marketing. Not pieces of it — all of it.

From brand strategy to trade shows, from distributor tools to product launches — you are the engine that connects product, sales, and story. You operate at a high level, but you’re just as comfortable rolling up your sleeves and executing.

You’re not driven by ego — you’re driven by outcomes.

What We’re Looking For

• Autonomous & self-directed — you don’t wait for direction, you create it

• A true starter AND finisher — ideas are meaningless unless they’re executed

• Proactive by nature — you anticipate needs before they’re spoken

• Structured thinker — you bring order, process, and clarity

• Persuasive communicator — you influence across teams and bring people with you

• Cross-functional operator — you partner seamlessly with Sales, Product, and Operations

• High standards, high accountability — you own results, not excuses

What You’ll Own

• Brand & Strategy — define and elevate how Gordon Sinclair shows up in the market

• Sales Enablement — build tools that help distributor reps win business

• Product Launches — create campaigns that actually land and drive adoption

• Digital Presence — ensure visibility across ESP, SAGE, ASI, and beyond

• Trade Shows & Events — own execution from concept to follow-up

• Team Leadership — guide design resources and external partners to deliver at a high level

What Success Looks Like

• Sales reps are equipped, confident, and winning with your tools

• New product launches create momentum — not noise

• The brand is consistent, visible, and trusted across the industry

• Marketing runs with clarity, process, and urgency — without constant oversight

Brand & Strategy

• Develop and maintain Gordon Sinclair's brand voice, visual identity, and positioning within the promotional products supplier market
• Build annual marketing plans aligned with sales goals and new product roadmaps
• Identify trends in the promo industry and translate them into timely campaigns and product stories

Distributor & Sales Enablement

• Produce sales tools that empower our sales reps — including product idea decks, market-specific lookbooks, PowerPoint presentations, and category sell sheets
• Build campaign assets targeted at distributor audiences through ESP, SAGE, and ASI platforms
• Support key account meetings with custom collateral and co-branded presentations
• Develop product launch kits for new items including photography briefs, sell sheets, digital assets, and launch email campaigns

Digital & Content Marketing

• Manage Gordon Sinclair's presence on industry platforms (ESP, SAGE, ASI) ensuring product data, imagery, and descriptions are optimized
• Oversee email marketing to distributor audiences including product announcements, promotions, and seasonal campaigns
• Manage social media presence (LinkedIn, Instagram) with content that engages both distributor partners and industry audiences
• Maintain a content calendar that keeps Gordon Sinclair active and relevant throughout the promotional industry calendar

Trade Shows & Events

• Lead planning and execution of Gordon Sinclair's presence at PPAI Expo, SAGE Show, regional distributor shows, and other key industry events
• Coordinate booth graphics, product displays, giveaways, and pre/post-show promotional campaigns
• Support company attendance at distributor open houses and regional events

Team & Project Leadership

• Manage and mentor the Marketing Design Specialist and any external vendors or agencies
• Prioritize and manage the marketing project queue across multiple concurrent requests from Sales and Product teams
• Track campaign performance and report on marketing ROI to leadership

Required

• 5+ years of marketing experience in a B2B product-driven environment
• Demonstrated experience building sales enablement tools and marketing campaigns
• Strong project management skills with the ability to handle multiple priorities in a fast-paced environment
• Proficiency with email marketing platforms and digital marketing tools
• Strong written and verbal communication skills
• Experience managing or mentoring a direct report or external creative resource

Preferred

• Experience in the promotional products industry (supplier, distributor, or agency side)
• Familiarity with industry platforms: ESP, SAGE, ASI
• Experience with trade show planning and execution
• Working knowledge of Adobe Creative Suite or comfort reviewing/directing design work
• Experience with PromoStandards or supplier product data management