Job Title: Marketing Manager

Company: Gordon Sinclair

Location: REMOTE

About Us: At Gordon Sinclair, we are trusted makers of well-crafted and beautifully brandable merchandise for work, home, and all the moments in between. Our foundation is built on the following core values:

• Trustworthy: Our foundation is built on trust and integrity. We are reliable, honest, and committed to doing the right thing.
• One Team: Together, we achieve greatness. We celebrate our victories, learn from our losses, and support each other every step of the way. Our strength lies in our unity.
• Resourceful: We are proactive problem-solvers. We encourage continuous learning and adapt to challenges with innovative solutions, ensuring confidentiality and excellence for our employees and customers.
• Creative: Innovation is at our core. We bring creativity to our product decoration and customer service, always finding unique solutions to meet our customers' needs.
• Positive: We foster a positive environment by assuming good intentions, celebrating successes publicly, and providing constructive feedback privately. Respect for everyone is paramount.
• Accountable: We uphold the highest standards. We follow through on our commitments and set clear expectations, holding ourselves and each other accountable.

Position Overview

The Marketing Manager is the operational heartbeat of the marketing function—turning strategy into execution. This role bridges the gap between sales, product, and creative teams to ensure all campaigns, launches, and deliverables are cohesive, timely, and impactful. The ideal candidate thrives in a fast-paced environment, balances creativity with structure, and keeps multiple initiatives moving forward while aligning to broader business objectives. This position requires a strategic executor—someone who can translate vision into timelines, manage moving parts, and deliver polished, persuasive materials that empower the sales team, our partners, and elevate the brand.

Core Responsibilities

1. Product-to-Market Pipeline Management

• Own the handoff process between Product Development and Sales to ensure every new product is launch-ready.
• Oversee product data, imagery, and copy across the website and distributor product sourcing tools (ESP, SAGE, Distributor Central, and others) to ensure accuracy and brand alignment.
• Verify that products are fully discoverable through optimized tagging, categories, and keywords.
• Ensure each launch is supported with creative content aligned to brand standards and sales strategy.
• Partner with Product to ensure brand consistency and positioning.

2. Campaign & Content Management

• Develop and execute integrated campaigns that drive awareness, leads, and sales enablement.
• Build sales-driven marketing assets — flyers, lookbooks, social content, digital campaigns, category sheets, and distributor decks.
• Manage project timelines and the marketing calendar, ensuring deliverables are on time and aligned with company priorities.
• Translate product stories and technical details into engaging visual and written content that resonates with distributors and end users.

3. Digital & Sales Enablement

• Ensure all product and marketing content is live, accurate, and optimized for discoverability across the website and distributor sourcing platforms.
• Collaborate with Director of Sales to design ready-to-sell materials for reps and distributor partners.
• Leverage analytics, sales feedback, and distributor engagement data to continuously refine messaging and campaign performance.
• Maintain alignment between online merchandising (website, email, and social) and field sales activity.

4. Cross-Functional Coordination

• Serve as the primary liaison between Product, Sales, and Creative teams, ensuring smooth execution of launches and campaigns.
• Lead weekly marketing production syncs to manage project priorities and handoffs.
• Support trade show, catalog, and event preparation by coordinating timelines, content, and creative needs.
• Keep leadership informed through calendar tracking, reporting, and campaign summaries.

Qualifications

• 4–6 years of marketing, product marketing, or sales enablement experience (preferably in the promotional products, consumer goods, or B2B manufacturing space).
• Preferred: Strong understanding of ESP, SAGE, Distributor Central, and PromoStandards.
• Proficiency in content tools such as Adobe Creative Suite, Canva, and CRM/automation platforms.
• Excellent communication, organization, and cross-functional collaboration skills.
• Ability to juggle multiple projects and deadlines while maintaining high standards of execution and attention to detail.

Key Attributes

• Sales-Minded Storyteller: Turns product features into compelling, conversion-focused narratives.
• Cross-Functional Communicator: Seamlessly connects Product, Sales, and Creative workflows.
• Operational Driver: Keeps timelines, tasks, and deliverables on track through strong project management.
• Creative Executor: Translates strategy into tangible, visually compelling content.
• Analytical Improver: Uses data and feedback to strengthen campaigns and improve ROI.

Success in this Role Looks Like

• Every product launch is on time, fully “activated,” and supported by marketing content.
• Sales reps and distributor partners have ready-to-use tools that drive engagement and revenue.
• Marketing projects move efficiently through the pipeline with clear communication across teams.
• Brand consistency and storytelling are elevated across every touchpoint — web, digital, print, and events.
• Campaign results are tracked, reported, and leveraged for continuous improvement.

*Required

In addition to reviewing the applicant’s qualifications and experience, we are utilizing the Culture Index instrument to help better identify overall “fit” and how individuals prefer to be managed, motivated and communicated with. When you have an opportunity, please click on the link provided and simply follow the instructions. Completing a survey is a simple process which should take less than 15 minutes.